INSIGHTS & ARTICLES

Explore some of the most recent articles by our CFOs.

FEATURED ARTICLE

What is Cash Flow and Why Is It So Important?

What is Cash Flow and Why Is It So Important?

What is Cash Flow and Why Is It So Important? Many financiers and business owners will agree that there is one four-letter word that is more important to a company than any other. C-A-S-H. Cash within a business is much like the waves of the ocean. It is constantly...

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RECENT INSIGHTS & ARTICLES

Financial Forecasting 101: A Complete Guide

Financial Forecasting 101: A Complete Guide

At Preferred CFO, our tagline is “The Confidence of Knowing.” This stems from our philosophy that the more information an entrepreneur has about his or her business (past, present, and future), the better they can make business decisions that optimize their resources...

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The Add-On Business Model and Why it Rocks

The Add-On Business Model and Why it Rocks

The impressiveness of the Add-On Model is made clear every time we run out of lives on Candy Crush Saga. Would we like to add more lives for 99 cents? In a weak moment, or (more likely) a repeated series of weak moments, the answer is yes; we want more...

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Strategic Consistency — Do You Have it?

Strategic Consistency — Do You Have it?

Prior to the 1960’s, economists like Peter Drucker thought strategy was largely about competition on price. Since then, a whole new set of ideas have been presented and studied, including Porter’s Five Forces, among others. These new concepts introduced...

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Compensation Strategies that Drive Company Value

Compensation Strategies that Drive Company Value

Why is an intelligent compensation strategy so important? While it seems like a no-brainer that an intelligent compensation strategy is important, many companies don’t know exactly how much of an impact the right (or wrong) compensation strategy can have...

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5 Tips for Hiring a Senior Part-Time CFO

5 Tips for Hiring a Senior Part-Time CFO

How to Hire a Senior Part-Time CFO If your company is looking to elevate your strategy, solve a problem, overcome a challenge, or prepare for a transaction such as raising capital or preparing for an exit, you may be interested in hiring a senior part-time CFO. Senior...

Compensation Strategies that Drive Company Value

Compensation Strategies that Drive Company Value

Why is an intelligent compensation strategy so important? While it seems like a no-brainer that an intelligent compensation strategy is important, many companies don’t know exactly how much of an impact the right (or wrong) compensation strategy can have...

7 Questions to Ask a Fractional CFO Before you Hire Them

7 Questions to Ask a Fractional CFO Before you Hire Them

7 Essential Questions to Ask a Fractional CFO Before you Hire Them A fractional CFO is considered a strategic hire—one that will help “move the needle” in your company. When hiring this expert, it’s important for organizations to do their due diligence to...