5 Great Ways to Advertise On a Budget

While Preferred CFO isn’t an advertising agency, we work with many as clients and are used to working with non-agency clients to project ROI metrics on current and future advertising campaigns. A thoughtful approach to advertising can help increase the chances of...

Nail It, then Scale It

Nail It, then Scale It One of my acquaintances is a successful entrepreneur in Utah who struggled in one of his first businesses. The business was a networking platform. It was intended for use by businesses to connect with customers and suppliers. As the business...

The Importance of a Devil’s Advocate

The Importance of a Devil’s Advocate The 2013 movie World War Z starring Brad Pitt describes Israel as having something called the tenth man rule. An Israeli official explains to Pitt’s character Gerry Lane that after the Yom Kippur War took Israeli leaders by...