Facebooktwitterpinterestlinkedinmail

As Preferred CFO performs speaking engagements and advisory with CEOs around the country, one of the topics we’re continually asked to address is how to evaluate the quality of a financial team. Among these is answering the question, “What makes a great CFO?”

We’ve been surprised how many companies promote a controller to the CFO title without the experience, coaching, or training that would make them great in that role. (In fact, many CEOs tell us that they’re not confident that they understand the difference between a controller and CFO).

A job title—or even a large salary—does not make a CFO great. It is the skills, experience, and tools that set a CFO apart.

What Makes a Great CFO?

A great CFO is distinguished by his or her experience in the field. A CFO will have high-level operational experience as well as finance experience. They will also have finely tuned skills in forward-looking strategies, modeling, leadership, and more.

Below are 9 qualities of a great CFO.

1. Forward-Looking Strategy

One of the main qualities of a great CFO is a forward-looking strategy. Accountants, bookkeepers, and controllers are tasked with record keeping. They keep the books clean and accurate while producing reports that show performance. They may also help create budgets based on historical data, but it’s important to understand that their roles are backward-facing.

Conversely, a CFO is skilled in forward-looking strategy. One of the primary tools of a CFO is a forecast. A forecast uses historical numbers, industry trends, competitor analysis, and strategic modeling to design a blueprint to help a company achieve its financial goals. It is exceptionally forward-looking, aiming to actively and strategically progress a company forward in its goals rather than to only predict and/or document that progress.

2. Acts as a Strategic Partner

More than almost any quality, a great CFO will have the ability to act as a strategic partner. This means not only providing financial data and reporting but also to be able to advise actions that will “move the needle” in a company’s progress toward its goals.

A great CFO has a well-rounded view of the company, with monitoring, insights, and strategy that reach from sales to customer service, R&D to vendor relationships. They are an integral asset to each arm of the business, helping to optimize performance and make strategic adjustments to achieve growth and optimal profitability.

As an example, a CFO will help to perform an in-depth product line analysis. For those underperforming products, they will be able to determine whether an adjustment in vendor agreements, pricing, or sales and marketing may help to improve performance, or if the product should be cut altogether.

3. Real-World Operations Experience

Unlike many financial professionals, a great CFO has real-world operations experience. This may be either in a COO role or in a mentored CFO role. This is an important distinction between inexperienced and experienced CFOs, as it allows the CFO to provide realistic strategic advisory beyond budgeting and cost cuts.

4. Significant High-Level Financial Experience

Many CFOs come into their role after being promoted from Controller to CFO in a previous company. However, in many cases, this promotion does not include a change in expertise, coaching, or mentorship. If your CFO made this transition long ago, they would likely have developed this high-level financial experience over time. However, if your CFO is relatively new to the financial industry, has only recently been promoted to CFO, or—worse—if you have promoted a previous controller to CFO, you may be missing out on much-needed experience.

Not all CFOs are created equally. If you do have a new or inexperienced CFO, mentorship from a highly qualified CFO can help your new CFO increase their competencies. However, if you’re deciding between an inexperienced full-time CFO and a highly experienced part-time CFO, it is in almost every instance more beneficial to rely on the latter.

5. Advanced Modeling Tools

There are many financial tools used by financial experts, including balance sheets, income statements, cash flow, profit margins, and EBITDA. Most also include budget-to-actual reporting. However, a great CFO has many more modeling tools to use. This includes short-term (3-month), mid-term (12-month rolling), and long-term (5-year) forecasts. It should also include tools such as:

  • Contribution margin analysis
  • Breakeven analysis
  • Product line analysis
  • Revenue bridge analysis
  • Pro forma cap table & liquidation

These documents help to advise more advanced financial strategies.

6. High-Quality Relationships

Another quality great CFOs bring to the table is a network of high-quality relationships. In the financial world, relationships can have a big impact on the success of the company. This is true in situations such as lending, investing, improving vendor relationships and contracts, etc.

In recent months, we’ve also seen how these relationships affected a company’s ability to get COVID-19 stimulus funding faster and more successfully than less-connected finance and business professionals.

A good network is a sign of an experienced CFO, while a weak or nonexistent network is often a sign of a less experienced one.

7. Strong Leadership

A great CFO will not only have strong financial skills but will also have excellent leadership skills. Many finance professionals have a reputation for being soft-spoken. However, a CFO should be able to lead their financial team as well as to provide guidance to the operations team.

A great CFO should be able to make data-backed strategic suggestions and to be able to carry those strategies out.

8. Well-Rounded Industry Insights

While it’s not imperative that a CFO have direct industry experience in your field, it is certainly helpful. This helps the CFO have a frame of reference when comparing analytics. It also often means the CFO is more likely to have industry contacts, competitive analysis, industry benchmarks, and more.

9. Expert Financial Team

One of the final important qualities of a great CFO is to have an expert financial team supporting them. CFOs are expensive—and for good reason. They should not be performing lower-level tasks like payroll, end-of-month close, or preparing financial statements. If they are, the company is wasting time and money.

A great CFO should have an expert financial team behind them. This team should be producing financial reports and functions in a timely, accurate manner—supervised by the CFO. The CFO will be able to use these reports as a base for developing financial strategies, assessing risk, progressing the company toward its goals.

Help Me Assess My Financial Team

Are you unsure about the capabilities of your financial team? Preferred CFO is happy to help you do a financial team analysis to discuss your team’s strengths and potential areas for improvement. Request a financial team analysis by reaching out to Preferred CFO today.

 

You may also be interested in…

5 Hiring Tips from a CFO That Will Save You Time & Money

5 Hiring Tips from a CFO That Will Save You Time & Money

When is the best time to make a new hire? Hiring too late can mean work (and clients) falling through the cracks; hiring too early can mean unnecessarily increasing your expenses. Payroll is one of the largest expenses a company will face, which makes the decision to...

10 Benefits of Hiring a Virtual CFO vs. an In-House CFO

10 Benefits of Hiring a Virtual CFO vs. an In-House CFO

When your organization decides it’s time to bring in a new chief financial officer, is it better to hire a virtual CFO or an in-house CFO? When many companies think of CFOs, they default to the expectation of a long-term hire requiring an office, six-figure salary,...

How to Determine How Much Your Business Is Worth

How to Determine How Much Your Business Is Worth

Business Valuation Methods & Determining What Your Business is Worth Whether you're preparing for a sale or acquisition, seeking debt or equity financing, or evaluating other strategic business decisions, it's helpful to have a good pulse on the value of your...

11 Things to Know About the 2020 Payroll Tax Deferral

11 Things to Know About the 2020 Payroll Tax Deferral

On August 8, President Trump issued a Presidential Memorandum to defer the payment of the employee share of social security tax from September 1 through December 31, 2021. But what, exactly, does this Payroll Tax Deferral mean, and should employers take advantage of...

1 Big Budgeting Mistake You’re Probably Making

1 Big Budgeting Mistake You’re Probably Making

One Big Budgeting Mistake You’re Probably Making A budget-first mindset not only wastes time and resources but also often results in an unrealistic and/or inaccurate budget. It’s a time-old Q4 tradition—lengthy planning cycles consisting of sitting down to tap out a...

What is the Difference Between a Controller and CFO?

What is the Difference Between a Controller and CFO?

What is the difference between a controller and CFO? While there are functions of both a controller and CFO that support each other, both positions make distinctly different contributions to the organization. What is the Difference Between a Controller and a CFO? The...

Signs Your Company is Ready for a Part-Time CFO

Signs Your Company is Ready for a Part-Time CFO

A CFO brings high-level expertise and strategy to an organization. A CFO’s primary role is to elevate financial strategy, streamline operations, trim fat, and maximize sustainable growth. But how do you know if your company is ready for a CFO? How do you know if your...

7 Essential Financial Tools Every CEO Needs

7 Essential Financial Tools Every CEO Needs

Turn on the Headlights: 7 Essential Financial Tools Every CEO Needs to Confidently Accelerate Success & Growth Many businesses make the mistake of believing that financials are all about historical numbers and budgets. However, if these are the financial tools you...

Facebooktwitterpinterestlinkedinmail