Elevate Your Strategy, Overcome Challenges, Maximize Profits, & Accelerate Growth


Fractional CFOs | Interim CFOs | Outsourced Controllers | Virtual Bookkeepers | Systems Experts | CFO Consulting Services


Elevate your strategy, overcome challenges, maximize margins, & accelerate growth with our expert fractional CFO services team.

Fractional CFOs
Interim CFOs
Outsourced Controllers
Virtual Bookkeepers
Systems Experts
CFO Consulting Services


Preferred CFO's outsourced CFOs & controllers have decades of experience developing successful financial strategies. Our CFOs are experienced in working with organizations of all sizes, industries, and stages of growth.

Explore our specialties below or contact us to learn how Preferred CFO can help your organization achieve its goals faster.


Fractional CFO Services

Hiring a Fractional CFO means you're receiving the highest level of CFO expertise without the in-house cost of a comparably experienced professional. Fractional CFOs are experts at hitting the ground running to resolve challenges, elevating financial strategy, preparing for a transaction, or facilitating sustainable growth.

Outsourced Controller

Outsourced Controller Services

Preferred CFO is a full-service outsourced financial team, which means we keep expert financial controllers on staff. These controllers can augment your existing financial team or play a key role in an outsourced team. Our financial controllers support your financial strategy, prepare reports, close books, and can help troubleshoot challenges when needed.

Outsourced CFO Services

Outsourced CFO Services

Preferred CFO is the most experienced CFO team in the country. Whether you want to optimize your financial strategy, sieze an opportunity, overcome a challenge, or prepare for growth, we can help. Our virtual CFO team brings full-time, or part-time CFO expertise, strategy, and planning to help your company achieve its goals.

Raising Capital Advisor

Raising Capital

Raising capital can be stressful, but Preferred CFO can help get you in the door and make the process go more smoothly. We bring experience, strategy, and clout to your organization. Our capital raising experts have helped raise hundreds of million dollars and are highly respected in the industry.

Cash Flow Issues

If your company is currently experiencing cash flow issues such as tight margins, high expenses, inventory tying up cash flow, or high accounts receivable, our fractional CFOs can help. Our CFOs are experts at strategizing spending, making cost cuts, analyzing contracts, and optimizing financial systems.

Financial Forecasting

If you don't have an up-to-date financial forecast our fractional CFO team can help. Our CFOs have developed hundreds of long- and short-term financial forecasts for companies of all sizes & industries. A financial forecast can cut costs, save waste, and help you achieve your growth goals faster & more efficiently.

CFO Consulting Services

Financial Strategy Consulting

Your organization can achieve new heights with a strategic CFO financial strategy consultant. Our expert financial advisors work with your existing team to elevate your financial strategy, overcome challenges, prepare for growth, or facilitate change. Tap into our expert CFO advisors & consultants today.

Outsourced Bookkeeping

Preferred CFO understands the importance of maintaining accurate, up-to-date financial records. Our outsourced bookkeepers can help support financial strategies developed by our fractional CFOs, augment existing teams, or can play an external part-time bookkeeper role for your company.

Financial Systems Consulting

Expert Systems Consulting

In business, everything is operations. Our systems consultants have optimized financial & operational systems for decades. Cut fat, optimize efficiency, and upgrade your legacy systems to align with your modern goals. A systems upgrade can save you time & money while preparing you for scalable growth.

Talk to an Outsourced CFO Today

Contact us to speak with one of our CFO experts. Schedule a free financial consultation or discuss how an outsourced CFO may be able to help your company achieve its goals faster.

Why Hire an Outsourced CFO?

Hiring a CFO isn’t an expense, it’s an investment. Your CFO will help you accelerate growth, maximize resources, improve profit margins, and optimize systems in your business. The end result can be a higher functioning, more profitable company that can more effectively & predictably achieve your goals.

Elevate Your Strategy

A high-impact financial strategy is more than just goals and budgets. It also requires optimizing existing resources, maximizing profits, and designing a detailed forecast to get from where you are to where you want to go.

Accelerate Growth

Whether you’re experiencing challenges from high-growth or have hit a plateau, Preferred CFO can help. Our outsourced CFOs can optimize your growth through detailed forecasting, operational plans, and enhanced systems.

Prepare for a Transaction

Many companies to choose hire an outsourced CFO when they are planning to raise capital, anticipating a merger or acquisition, or are preparing the company for an exit. Your CFO can help prepare for a transaction and navigate terms.


Our team consists of some of the top Virtual CFOs and Systems Advisors in the industry. These experts are supported by our team of virtual controllers and bookkeepers to implement and support your strategic financial initiatives.

  • Jerry Vance

    Founder & Managing Partner

    Jerry Vance is the founder and managing partner of Preferred CFO. With nearly 2 decades providing CFO consulting services to over 300 organizations, Jerry is one of the most experienced outsourced CFOs in the United States. Jerry specializes in forecasting, equity fundraising, cash flow diagnosis and solutions, and strategic advisement.



  • K. Scott Crawford

    Partner & Business Development

    Scott Crawford is an experienced business development expert and client experience specialist. His role at Preferred CFO is to develop new business relationships between Preferred CFO and strategic partners, as well as to work directly with CFOs and clients to ensure the company's clients have an optimal value experience.



  • Troy Skabelund

    Partner in Residence

    Troy Skabelund has served as CFO and Systems Expert for organizations of all sizes and industries for over 20 years. He specializes in systems with experience in both proprietary and 3rd party solutions. Prior to joining Preferred CFO, Troy served as CFO for private and public companies, including 12 years at the Walt Disney Company.



  • Mike Paulsin

    Mike Paulsin

    Mike Paulsin is a respected business & financial leader with significant organizational & financial expertise in a variety of economic landscapes in both public & privately-held companies & in multiple industries, including publishing, manufacturing, warehouse/wholesale distribution, e-commerce, service industries, food/beverage, and more.



  • Shawn Capistrano


    Shawn Capistrano has served in senior finance and operations roles for over 20 years in various industries with companies such as EarthLink, Inc. and Activision, Inc. She has worked with multiple start-ups from conception to exit. Shawn has been instrumental in designing and building teams and streamlining financial systems.



  • Michael Flint


    Michael Flint is an experienced CFO with over 20 years in financial management. His expertise includes budgeting and forecasting, business process and systems improvement/automation, and technical accounting compliance. Michael is a Mentor and holds a Master's in Accounting from BYU.



  • Cindi Ward


    Cindi Ward has over 25 years of experience in operational Controller functions, including co-owning and managing a promotional products company. She has significant background in accounting, payroll, and taxes, as well as experience in industries spanning business & marketing, construction, financial institutions, & food/beverage.



  • Wes Anderson


    Wes is an experienced CFO with success building & implementing financial models, leading finance departments through significant growth, & coordinating corporate restructurings. Wes has significant international finance experience, including coordinating international corporate restructurings & building multinational financial models.


  • Annette Torres


    Annette Torres is a detail-oriented Controller with over 18 years of financial experience. She has helped companies in multiple industries improve outcomes by implementing processes resulting in 50% faster financial statement publishing, reduced late filing tax penalties, & special payroll circumstances for 60k employees.



  • John Rasmussen


    John W. Rasmussen is an experienced CPA and CFO. Prior to working with Preferred CFO, John served as CFO for Progrexion Holdings, Inc. (brands include Lexington Law Firm, and & Morris Murdock Travel, a regional travel agency with $300M in revenue and over 50 branch locations.



  • Loren Anderson


    Loren is a talented CFO with over 15 years in the finance industry serving public and private entities. Loren has several years of Big 4 accounting experience and is talented in working in high-growth environments, optimizing financial strategies to help companies achieve their financial goals, and managing revenue increases from 9X to 100X.



  • Jill Tavey


    Jill Tavey has over 10 years of success in finance for various industries. Her ability to negotiate & shape strategic direction has propelled multiple companies through significant growth. Her experience includes strategic planning, budgeting & forecasting, raising capital, risk mitigation, audit management, & process improvement.



  • Bradford Pack


    Bradford is a senior executive with over 25 years of experience in finance, accounting, administration, and operations management roles around the world. He has managed global teams and advised executives, board members, and other key stakeholders. He has also mentored hundreds of individuals at all levels, backgrounds, and areas of expertise.



  • Kyle Hill


    Kyle is an experienced CFO with over 20 years in financial and audit management. His expertise includes financial forecasting, budgeting, and cash management. A veteran of the financial services industry, Kyle has served as CFO, COO, and Senior Auditor for organizations such as Arthur Andersen, LLP and CSI Capital Management, Inc. 



  • Brenda Rees

    CFO / Controller

    Brenda Rees is an experienced finance professional with over 35 years of high-level operational experience as a Controller, Finance Director, & CFO in SaaS, Healthcare, & Retail Equipment industries. She has orchestrated multiple turnarounds & helped organizations optimize profitability to achieve strategic objectives.



  • Wayne Vance


    Wayne Vance is an experienced CFO and finance expert with over 19 years of SaaS industry experience in both Silicon Valley and Silicon Slopes including raising over $85M in public and private funding, participating in and facilitating over 10 acquisitions, and playing a strategic role in the completion of a $1.8B sale of Omniture to Adobe.



  • David Guyaux


    David Guyaux brings over 25 years' experience as CFO, VP of Finance, and Controller roles in public and private enterprises. He has organized finances for companies to turn around operations and meet compliance and governmental requirements, as well as to prepare for M&A. David has an MBA from the University of Utah.



Preferred CFO Fractional CFOs

What does Preferred CFO’s tagline “The Confidence of Knowing” mean? Every major business decision is based on information—historical data, projections, evidence, industry experience, and so on. At Preferred CFO, our CFOs are data experts. Their experience and knowledge eliminates blind hope and “best guesses.” It moves your business away from “hope for the best” and toward knowing exactly how to get where you want to go.


Explore the latest news, articles, publications & research from our experts

What is GAAP and Why is it Important?

What is GAAP and Why is it Important?

What is GAAP and Why is it Important? Financial reporting is an important part of business that communicates the financial performance and results of a company. It records and presents information about the company’s financial position, revenues, expenses, and related...

read more
Debt vs. Equity Financing: Which to Choose?

Debt vs. Equity Financing: Which to Choose?

Every business needs financing to fund growth. The old adage is true: it takes money to make money. There are two basic types of business financing: debt and equity. Each has its advantages and its drawbacks, and over time most businesses will need both. Finding the...

read more


  • Starburns Industries

    Industry: Entertainment, Television, Film, & Podcasting

    While serving as CFO for Starburns Industries, an independent television and film studio based in Burbank, California, Troy Skabelund, current Partner at Preferred CFO, completed a complete financial turnaround, bringing the company from only $700 in the bank to financial stability with an award-winning feature film and three television series with major networks.

  • Smart Rhino Labs

    Industry: SaaS, Technology, & Transportation

    While serving as CFO for Smart Rhino Labs, a recruitment marketing company in Salt Lake City, Utah, and one of Utah’s fastest growing companies, Preferred CFO converted accounting from a cash basis to an accrual basis, developed internal financial talent, established a robust financial forecast, populated a comprehensive data room, and assisted senior executives in strategic analysis and deal evaluation. The result was more reliable financial reporting, improved financial visibility, and a successful exit with a well-aligned strategic partner.

  • Energy Management Corporation

    Industry: Electrical Equipment Manufacturing & Installation

    Preferred CFO provided a dynamic interim CFO solution that helped to streamline their sales order completion times, reduce inventory write-off, and fully utilize existing accounting staff. Our CFO was able to work closely with Energy Management Corporation's internal IT department to improve their home-grown ERP system.

  • DPS Skis

    Industry: Sports Equipment Manufacturing

    Through improved cost accounting and inventory management processes, DPS Skis has been empowered to make strategic decisions involving product introduction and retirement, fundraising, and manufacturing.

  • Jen Randall


    "Preferred CFO had a strong influence in the successful sale of one of our business entities. Their work helped us to understand the value of each entity separately. Presenting a well- prepared and unified front to our buyers was a very important thing to us. Our assigned CFO was able to present accurate financials, articulate future expectations, and help describe where the company had been."

  • Diversified Management Services

    Industry: Races & Events Entertainment

    Prepared a robust process for financial projections, enabling the securing of a $1.5 Million debt facility. Additionally, as a parent company, client benefited from our expertise in improving consolidation process of their information into one single set of financial statements and forecast.

  • Patricia Goede

    CEO, VisualShare

    "Preferred CFO helped us successfully raise our first round of funding, and is currently supporting our second round. We’ve felt confident knowing that our CFO can jump on a call to field questions on our behalf. Our financial projections carry more weight with the Preferred CFO reputation. They were able to help us with a high-level solution that we would not have been able to replicate or afford any other way given the position our business was in."

  • Blue Eye Monitoring

    Industry: Security & Asset Monitoring

    Preferred CFO was brought in to support a new CEO in growing the business by implementing improved accounting processes, helping to raise debt and equity capital, and providing advice and analysis to the CEO and other investors.

  • Bob Dunn

    Executive Director, Boys & Girls Club of South Valley

    "Preferred CFO has helped save us funds in a variety of ways. Our CFO has changed vendor services not only saving dollars but improving quality and results. He reviews our short and long term financial forecast recommending ways to prevent issues. He presents information to our Board of Directors so that it is easily understood and invests time in making sure the Board is comprehending everything prepared for them."


Talk to a CFO

How can we help? Fill out your information below and we will be in touch shortly
to answer your questions and discuss your business needs.

  • This field is for validation purposes and should be left unchanged.

478 S 100 E
Salem, UT 84653

  • Expert Fractional CFO Team
  • Consulting CFOs
  • Fractional Controllers
  • Bookkeepers On Staff
  • Fundraising Services
  • Operational Plans & Strategy

Elevate your financial strategy, accelerate growth, overcome challenges, and maximize resources with our outsourced fractional CFO team. We look forward to working with you!